Tuesday, May 19, 2009

MadMusic#013: End Human Exploitation

Radiohead, one of the world's top bands, has joined the MTV EXIT (End Exploitation and Trafficking) campaign, a partnership between the U.S. Agency for International Development (USAID) and MTV to raise awareness about human trafficking. The collaboration takes the Asia MTV EXIT campaign to a global audience, reaching as many as 560 million households worldwide.

Filmed by Oscar-winning cinematographer John Seale and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.

USAID is funding the production of the MTV EXIT films for Asia. Top Asian pop and film stars, including Lucy Liu, Rain of South Korea, Tata Young of Thailand, Lara Dutta of India, Christian Bautista of the Philippines and Kris Dayanti of Indonesia have volunteered to narrate the films in their native languages and in English.

The campaign capitalizes on their images and MTV's brand appeal, transforming people's views about trafficking and exploitation and provides a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.

MTV EXIT television programming is produced rights-free and is free of charge for all broadcasters and organizations. The programming is also available to be streamed and downloaded from mtvexit.org.

For more information on USAID and its programs to combat human trafficking around the world, visit www.usaid.gov.

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